For Banque Raiffeisen’s 100th anniversary, the challenge was particularly significant. This was not just about organizing a birthday event, but about celebrating a once-in-a-lifetime milestone for the institution, with very high expectations.
Key question: How do you design a large-scale institutional event that celebrates 100 years of history while embodying strong human values, in a venue as vast and raw as a concert hall?
Our answer was to develop a project that combined both strategic thinking and emotional impact, in close collaboration with the bank’s teams over more than a year. From the outset, we aimed to create an evening that truly reflected Raiffeisen’s DNA: proximity, trust, and a strong human dimension.
The event took place on February 12, 2026, at the Rockhal — an impressive yet challenging venue. We designed an immersive scenography to structure the space, while bringing warmth and a sense of intimacy to an environment that is naturally large and industrial.
Our role covered the entire project: artistic direction, overall staging, experience design, and coordination of all partners and service providers — everything required to ensure a seamless execution behind the scenes.
The objective was clear: to create an evening worthy of the bank’s 100-year legacy — a memorable event celebrating the past while symbolically opening a new chapter.Seeing the project come to life that evening was, for the entire team, a truly powerful moment.
